New York burger is a Bahraini shop that sells burgers & other fast food items with higher quality ingredients than other similar businesses. This project aims to rebrand the current logo into a professional one.
Design Mission
The re-branding concept is derived from the modern vibe of the restaurant. The contrasting icon is embedded within the logotype to create a surprising element that reflect the main menu item of the restaurant. As for the colors, the neon green Pantone color is used to resemble the healthier ingredients of the food items and create emphasis over the black and white.
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